The Power of Web Simplicity

When we set out to create a new company site for Wild Wing & I Hear Ya we started with a simple strategy... Keep the site clean and simple. Based on past site analysis we found the 78% of time spent on our site by visitors was used to view our portfolio section. Knowing this information we wanted to make viewing our portfolio front and center for anyone who enters our site. We have reduced the amount of time visitors spend viewing our entire portfolio by more then half.

We found from our stats that the next order of page views were contact, services and about. We wanted to make it easy for visitors to get a quick snapshot of our business and contact us with ease. To accomplish this we place everything on the main page a detailed footer section. Now when a visitor enters our site they can view all our work, read about us, learn what we offer and even submit a contact form without leaving the first page.

We like talking to people, sitting down and having a good business discussion. Our website helps get us in the door with new and exciting opportunities and we help do the same for you!

We are now in the live testing phase with our site and are always measuring performance and visitor response. Over the next month we will be optimizing and making any additional changes we find necessary. We have carried out our simplicity strategy over to the rest of our site and we will let you discover for yourself. If you would like to share your thoughts or comments we would be happy to here them.